A well-written story has a theme. It has characters, who are trying to do something. To solve a problem. To grow. To change the world.

A product has a similar lifecycle. It starts simply, with the desire to change. This change meets resistance, trials, and tribulations.

With diligence, discipline, and some good fortune, the team, and the product, manage to navigate past these challenges, to grow, and transform, fulfilling the expectations of an arc, to end, and emerge, with the ability to benefit the world in which they find themselves.